Allie Heffner✓
is pursuing her BFA in Graphic Design at the Rhode Island School of Design.

She is interested in exploring the relationship between design and craft, experimenting with new materials while working with the old.

You will always find her discovering and collecting new music, browsing the Internet Archive, and crocheting one of her many unfinished projects.
Currently: Head of Design at BSR
Previously: Weird Friends Studio, A Work of Substance
aheffner@risd.edu
Instagram
LinkedIn
←

Chobani Delight

(brand identity + packaging, 2024)

The Chobani Delight rebrand pays homage to the iconic tilework of American diners. Drawing from that classic visual language, each tile represents one of six new flavors: Apple Pie à la Mode, Caramel Sundae, Cherry Cheesecake, Bananas Foster, Orange Cream Pop, and Mocha Tiramisu.

Rooted Brand Elements

Back of Chobani Delight menu, photographed by me

Rooted Brand Elements

Chobani Delight menu

Rooted Brand Elements

Chobani Delight Lids