Allie Heffner
is pursuing her BFA in Graphic Design at the Rhode Island School of Design.

She is interested in exploring the relationship between design and craft, experimenting with new materials while working with the old.

You will always find her discovering and collecting new music, browsing the Internet Archive, and crocheting one of her many unfinished projects.
Currently: Head of Design at BSR
Previously: Weird Friends Studio, A Work of Substance

Mining Hall of Fame

Brand Identity, 2025

The Mining Hall of Fame rebrand aims to modernize perceptions of mining while preserving its rich history. Based in Leadville, Colorado, the rebrand pays homage to the mining boom that shaped the American West while honoring the workers and families whose lives were impacted by it.

Drawing inspiration from light and dark contrast, this identity uses silhouettes of miners, tools, rocks, and landscapes as the secondary visual elements of the brand.

Rooted
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Various icons used in the identity

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Wrapping Paper

Stationery Set

Alternate Wrapping Paper

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Stationery Set

Website

Stationery Set

Mining Hall of Fame app

Stationery Set

Mining Hall of Fame calendar